Branding

You'll find a lot of popular brands on eBay, including Fender, Gibson, Paul Reed Smith, Rickenbacker, Martin, and Taylor as well as private label guitars. When you buy a name brand guitar you buy peace of mind. You'll easily find replacement parts and advice if you need them. If you choose to buy a private label guitar, ask the seller specific questions about its construction. Some are carefully built by professional luthiers while others are mass-produced in factories. Ask questions about a guitar's construction, especially its bracing and neck assembly, and the types of woods used for its body, neck, and fretboard, before you buy.

source : pages.ebay.com